Why Seed began
In Tim's words.
For many years, I managed a construction company in Australia, and one challenge continually frustrated me: I could never find a telephone answering service that genuinely sounded like part of our business.
No matter which service we tried, our customers could tell they were speaking with a call centre. Calls felt scripted and impersonal, and the service was little more than taking a name, number and message. It didn't reflect the level of customer service we wanted to provide, nor did it enhance our company's reputation.
I knew there had to be a better way.
I saw an opportunity to create a virtual reception service that didn't simply answer calls, but actually became an extension of the client's team. A service where receptionists understood the business, represented its brand professionally, and gave callers the genuine impression they were speaking directly with someone inside the company.
And that's how Seed began.
Today, hundreds of businesses use Seed for exactly that reason. We're proud to be the frontline for leading law firms and other prominent businesses throughout Australia, representing them professionally every time the phone rings, without their clients ever knowing they've reached an external reception team.
That was the vision behind Seed from the beginning, and it remains at the heart of what we do today.
Tim · Director & Founder, Seed