Billboard Marketing

Your business on a billboard, live in minutes.

Big brands have owned the billboards for years. Not because they're better than you, but because they could afford the agency, the contract and the wait. Not anymore.

Seed makes digital billboards genuinely self-serve. Choose your location, dates and budget, upload your image, and you're live, on screens across Australia and New Zealand. No agency, no long contract, no minimum spend.

Start your campaign →Log in to the portal →
A Seed digital billboard beside a city arterial road reading We Fit Right In, So You Stand Out
How it works

Build it here, live on the street in minutes.

Pick a location, set your dates and budget, drop in your artwork, and Seed puts you live on real screens. No agency, no wait.

Seed Billboard Creator
1
Location
Queenstown Gateway, NZ
2
Dates & budget
14 days · $50 / day
3
Your artwork
your-ad.jpg · ready
A Seed billboard on a Sydney arterial road reading We Fit Right In, So You Stand Out A Seed billboard on a Sydney airport-approach road reading We Fit Right In, So You Stand Out A Seed billboard above a road reading We Fit Right In, So You Stand Out A Seed digital billboard on a shopping-centre facade A Seed billboard over a city street reading Got Your Hands Full? A missed call is a missed customer A Seed bus-shelter billboard by the water
LIVE
Seed's own campaigns, live on screen · Sydney arterial road
See it in action

What does a Seed billboard look like?

A digital billboard puts your business on a full-size screen where your customers already are, roadside, in shopping precincts, at transport hubs.

Here are Seed's own billboard campaigns, running across Australia and New Zealand.

Seed billboard beside a city road reading We Fit Right In, So You Stand Out. A phone answering service with a difference
Seed digital billboard on a shopping-centre facade reading We Fit Right In, So You Stand Out, with a vivid bird visual
Seed billboard over a Sydney street reading Got Your Hands Full? A missed call is a missed customer. Seed, your local telephone receptionists
Seed bus-shelter billboard by the water reading Got Your Hands Full? A missed call is a missed customer. Seed, your local telephone receptionists
Seed billboard on a Sydney arterial road reading We Fit Right In, So You Stand Out
Seed bus-shelter billboard on a city street reading We Fit Right In, So You Stand Out
A Seed digital screen inside a shopping centre beside the escalators, reading We Fit Right In, So You Stand Out
Inside the centres too

Not just roadside.

The same self-serve screens run inside shopping centres, on the walkways and beside the escalators, where people are already slowing down and looking around.

Same booking, same budget control, same no-agency, no-contract way of working.

No agency No lock-in contracts Start and stop anytime Thousands of screens across Australia and New Zealand
In short

What is Seed's billboard marketing?

Seed's billboard marketing is self-serve digital billboard advertising (also called digital out-of-home, or DOOH) across Australia and New Zealand.

You choose a location, dates and budget, upload your image, and go live on digital screens, with no long-term contract, no minimum spend, and the freedom to start and stop whenever you like. No agency in the middle.

Tim, Director and Founder of Seed TimDirector & Founder

People buy from a name they have already seen somewhere. Getting your business on a screen your customers drive past every day does more than most owners expect, and you decide what you spend.

The problem

Why do billboards feel out of reach for small business?

For years, a billboard meant ringing an agency, agreeing a big minimum spend, signing a long contract, and waiting weeks for a slot.

So most small businesses assumed outdoor advertising simply wasn't for them, and left the biggest, most-seen advertising space in town to the big brands.

None of that is actually necessary anymore. Digital billboards can be booked like anything else online: pick where, pick when, set your budget, upload your artwork, go live.

Seed put that whole thing in your hands, so being seen on a billboard is now a decision you can make this afternoon, not a project you dread.

How it works

How do you get your business on a billboard?

01

Choose your location

Pick from thousands of digital screens across Australia and New Zealand, near your customers.

02

Choose your dates and budget

Run it for a day, a week or a season, and set a spend that suits you, from as little as $50. Start and stop when you like.

03

Upload your image and go live

Load your artwork and you're on the screen.

No agency sign-off, no waiting weeks. No artwork? Seed can make it, see below.

Spend as little as $50, no minimum.You set the budget and run only what you want. Ready to go? Start your campaign or log in to the portal.
Why Seed

Why Seed's billboards, not an agency?

No minimum spend

You set the budget. Spend as little as $50 if you like, there's no minimum to meet.

No long-term contracts

Book what you want, when you want. Nothing locking you in.

No agency mark-up

Nothing sitting between you and the screen.

Start and stop anytime

Your campaign, your call. Pause it, change it, run it again next month.

Thousands of screens, AU and NZ

Digital billboards across Australia and New Zealand to choose from.

Live in minutes, self-serve

The whole thing runs from one portal you control.

Billboard marketing, answered

What is digital billboard or DOOH advertising?

Digital out-of-home (DOOH) advertising is your ad shown on digital billboard screens in public places, roadsides, shopping precincts, transport hubs and more.

Unlike a printed billboard, a digital one can go live quickly, run for as long or short as you like, and be changed without reprinting. Seed makes booking one self-serve across Australia and New Zealand.

How much does it cost to advertise on a digital billboard in Australia or New Zealand?

You set the budget, and there's no minimum. Because Seed is self-serve with no agency mark-up and no long-term contract, you decide how much to spend and how long to run.

You can start with as little as $50 and scale up whenever you want.

How fast can I get a billboard ad live?

Quickly. Once your artwork is ready, you choose your location, dates and budget, upload the image and go live, often the same day, with no agency approvals or printing delays holding you up.

Do I need a long-term contract or an agency?

No. That is the whole point of Seed's billboard marketing. There is no long-term contract and no agency in the middle.

You book it yourself, start and stop when you like, and only run what you want to run.

Where are the billboards and how many are there?

There are thousands of digital screens available across Australia and New Zealand, so you can choose locations near your customers.

What if I don't have an image ready?

No problem. If you don't have artwork ready, Seed can create it for you, just email billboards@seedmgl.com and the team will help you get a billboard-ready design.

No agency No lock-in contracts Start and stop anytime Thousands of screens across Australia and New Zealand
Get started

Get your business on a billboard.

Start a campaign with us, or jump straight into the self-serve portal and book it yourself. No agency, no lock-in contracts.

We'll call you back within the hour, 8am to 5pm Monday to Friday. Outside those hours, next business day.
No minimum spend, start from $50
No artwork? Email billboards@seedmgl.com
Prefer to self-serve?
Log in to the billboard portal AU · 02 9139 3925 billboards@seedmgl.com
Call AUCall NZEnquiry