Systems & Automations

Still running your business on group chats, spreadsheets and memory?

Seed builds the systems and automations that take the busywork off your team, so your business runs on one set of numbers you can trust.

Built and run by the same local team that answers your phones, across Australia and New Zealand.

A member of the Seed team working on a business dashboard on a desktop screen in the Seed office
One local team No lock-in contracts One relationship across Australia and New Zealand Onshore, never offshore
In short

What does Seed build?

Seed builds the systems that run a business: CRMs, dashboards, job and workflow management, and the automations that remove manual, repeated work.

For businesses across Australia and New Zealand, it means one trustworthy source of truth instead of scattered spreadsheets and chat threads, built by the same local team that already runs your front office.

Three of the Seed team talking beside the planted wall in the Seed office
The problem

Why does everything take so much manual work?

When a business runs on group chats, spreadsheets, paper and memory, there is no single source of truth. Numbers live in three places and none of them agree.

Jobs slip because they only existed in someone's head. Your team spends its day copying information between tools instead of doing the work.

Seed fixes that by putting the business on systems: one place for your jobs, your customers and your numbers, with the repetitive steps automated so they happen on their own. Less manual admin, fewer things dropped, and a clear view of what is actually going on.

How it works

How does Seed build your systems?

Seed's build team works as part of your team. We start by learning how your business actually runs, then map where the time is going and what keeps slipping.

From there we build only what earns its place: the CRM, dashboard, job-management tool or automation that removes the most manual work first.

Because the same local team also answers your phones, the systems we build connect to the front office, so a call, an enquiry and a job all land in one place instead of being re-keyed three times.

Charts from a command centre Seed built: labour hours month to date, and project margin by work type
A live board from a system we have built. Figures are illustrative.
See it in action

One screen for your whole business.

Everything Seed builds lands in one place: what is coming in, what needs you today, and the numbers that matter. Nothing goes out without your say-so.

your-business.seedmgl.com
Good morning, Sam.
Here is what needs you today.
18
Calls answered
6
New enquiries
4
Jobs due today
$12.4k
Booked this week
Today's priorities
Quote ready for Miller & Co, approve to sendApprove
3 new enquiries from your websiteReview
Follow-up reminder: Kowhai Cafe bookingOpen
Nothing sends, posts or quotes without your tap.

A sample Seed command centre. Yours is built around your business, your trade and the way you already work.

What we build

One source of truth, less manual admin.

Each of these is something Seed has built and can show you. Tap See it in action for a live demo.

One place for your customers

A CRM built around how you actually sell and serve, so nothing about a client lives only in someone's inbox.

See the business at a glance

Custom dashboards that pull your real numbers into one view, so you are not stitching together spreadsheets to know where you stand.

Jobs that don't slip

Job and workflow management that tracks work from enquiry to done, so nothing falls through the cracks.

Automate the repetitive stuff

Automations that handle the copy-paste, reminders, updates and hand-offs your team does by hand today.

Simple internal tools

Lightweight internal tools and MVPs that replace a fragile spreadsheet or a manual process with something built for the job.

Connected to your front office

Everything ties back to the Seed team answering your phones, so your systems and your reception run as one.

Tim, Director and Founder of Seed TimDirector & Founder

Every business I walk into has someone typing the same information into three different places. That is not a technology problem. It is a person you are paying to do work a system should be doing.

seed· CRM · Acme Plumbing
Contacts
Pipeline
Tasks
Inbox
Built by Seed
Leads → follow-up
This week+ New lead
New 2
Priya Nair
Blocked drain · Marrickville
Web form
Dan Whitfield
Hot water quote
Phone · Seed
Contacted 2
Rosa Méndez
Callback booked 2pm
Follow-up
K. Tran
Sent pricing
Emailed
Quoted 1
Beach St Café
$1,840 · reno
Awaiting
Won 1
M. O'Brien
Booked Thu 9am
Won
seed· Command Centre
Overview
Revenue
Jobs
Team
Built by Seed
This month
Live
Revenue MTD
$48.2k
▲ 12% on last
Open jobs
27
6 due today
Calls answered
312
by Seed reception
Avg response
42s
▼ 8s faster
Enquiries · last 7 days+18%
MonTueWedThuFriSatSun
Needs you today
Approve quote · Beach St Café $1,840Approval
Overdue invoice · M. O'Brien 7 daysChase
New 5-star review · GoogleReply
seed· Jobs
Jobs
Schedule
Team
Clients
Built by Seed
Today's deliveries
Fri 22 Aug
Site measure · 14 Reed St 7:30am
Parts pickup · trade desk
Install · Beach St Café 1:00pm
JobClientStageDue
Bathroom renoBeach St CaféIn progressToday
Hot water swapM. O'BrienScheduledMon
Leak repairR. MéndezWaiting partsTue
Tap installK. TranDone-
seed· Automations
Flows
Templates
Runs
Logs
Built by Seed
New enquiry → booked
Active
Trigger · New enquiry
Web form or Seed reception logs a call
When
Create CRM record
Contact + source saved automatically
Send SMS acknowledgement
"Thanks, we'll be in touch shortly"
Notify the right team member
Routed by job type
Book follow-up
Added to the diary, reminder set
Then
128
runs this week
0
need attention
~6 hrs
admin saved / week
seed· Job Tracker
Trackers
Forms
Data
Share
Built by Seed
Project tracker
8 active+ Add row
ProjectOwnerProgressStatus
Fit-out · Reed StSam
On track
Website refreshAlex
On track
Warehouse movePriya
At risk
Onboarding kitDan
Done
Replaces a shared spreadsheet, updates in one place, visible to the whole team.

Has Seed actually built this?

Yes. Seed's build team brings decades of combined experience building CRMs, dashboards, job-management tools and automations for businesses across Australia and New Zealand.

We start with the system that removes the most manual work, get it live, then build out from there.

350+
projects delivered
2 weeks
to first automation live
12
tools across your business
Your tap
nothing sends without approval

Track record from the CMOB Crew, the team behind Seed's websites, systems and AI work.

Systems and automations, answered

What is business process automation?

Business process automation is using software to do repetitive, rules-based work that a person does by hand today, like updating records, sending reminders, moving information between tools, or generating reports.

It frees your team from copy-paste admin so they can spend time on work that actually needs a person. Seed builds these automations around your existing process.

What can you automate in a small business?

Most of the repeated, predictable tasks: chasing and logging enquiries, updating your CRM, booking confirmations and reminders, moving data between your tools, recurring reports, and internal hand-offs between team members.

Seed looks at where your team loses the most time to manual work and automates the highest-value parts first.

What is a custom dashboard or internal tool?

A custom dashboard pulls your real numbers, sales, jobs, enquiries, whatever matters, into one live view so you can see how the business is tracking without building spreadsheets.

An internal tool is a small piece of software built for one job your business does often, replacing a fragile spreadsheet or a manual process.

How do you replace spreadsheets and manual admin?

Seed maps what your spreadsheets and manual steps are actually doing, then rebuilds them as a proper system: one source of truth, with the repetitive steps automated.

You keep the way you work, without the copy-paste, the version confusion, and the jobs that only live in someone's head.

How does a systems build work, and how long does it take?

It depends on scope, and Seed agrees that with you up front so there are no surprises. We start with the one system that removes the most manual work, get it live, then build out from there.

Because every business is different, we scope the timeline with you rather than quoting a one-size figure.

Can Seed also answer the calls and enquiries these systems bring in?

Yes. The same local Seed team that builds your systems can answer your phones and handle enquiries, so the front office and the systems behind it run as one connected operation.

One local team No lock-in contracts One relationship across Australia and New Zealand Onshore, never offshore
Get started

Put your business on systems you can trust.

Tell us where the manual work is piling up and we'll show you what one source of truth could do for your team. No lock-in contracts, no obligation.

We'll call you back within the hour, 8am to 5pm Monday to Friday. Outside those hours, next business day.
One local team, no lock-in contracts
Onshore in Australia and New Zealand
Call AUCall NZEnquiry